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	<title>The Wisdom of "Les Miserables" &#187; publishing</title>
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	<description>Lessons From the Heart of John Valjean</description>
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		<title>&#8220;Born to Win&#8221; by Muriel James</title>
		<link>http://algarrotto.edublogs.org/2009/05/02/born-to-win-by-muriel-james/</link>
		<comments>http://algarrotto.edublogs.org/2009/05/02/born-to-win-by-muriel-james/#comments</comments>
		<pubDate>Sat, 02 May 2009 23:12:03 +0000</pubDate>
		<dc:creator>Alfred Garrotto</dc:creator>
				<category><![CDATA[everyday wisdom]]></category>
		<category><![CDATA[publishing]]></category>
		<category><![CDATA[spirituality]]></category>
		<category><![CDATA[Born to Win]]></category>
		<category><![CDATA[California Writers Club]]></category>
		<category><![CDATA[Garrotto]]></category>
		<category><![CDATA[Lafayette CA]]></category>
		<category><![CDATA[Muriel James]]></category>
		<category><![CDATA[Transactional Analysis]]></category>

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		<description><![CDATA[In my next few posts, I&#8217;ll talk about how the books I listed as &#8220;life-changing&#8221; made it to that category.
In 1972, I moved from Southern California to the San Francisco East Bay town of Lafayette. I was beginning a new phase of my life as Director of a Catholic retreat and spiritual growth center. About [...]]]></description>
			<content:encoded><![CDATA[<p><a href="http://algarrotto.edublogs.org/files/2009/05/born-to-win.jpg"><img class="alignnone size-thumbnail wp-image-58" title="born-to-win" src="http://algarrotto.edublogs.org/files/2009/05/born-to-win.jpg" alt="" width="115" height="115" /></a>In my next few posts, I&#8217;ll talk about how the books I listed as &#8220;life-changing&#8221; made it to that category.</p>
<p>In 1972, I moved from Southern California to the San Francisco East Bay town of Lafayette. I was beginning a new phase of my life as Director of a Catholic retreat and spiritual growth center. About that same time, I discovered Transactional Analysis (&#8221;I&#8217;m OK, You&#8217;re Ok&#8221;). It made a great deal of sense and helped me understand my life and how I got to be the (often confused) person I was.</p>
<p>Also located in Lafayette was one of the founders, or at least, chief proponents of TA, <strong>Muriel James</strong>. She was a world-renowned therapist and author of the international bestseller, <strong><em>Born to Win </em></strong>(over 4 million copies sold). She was also ordained minister (a fact I learned only later in my life). I attended some of her workshops and found her to be one of the wisest persons I had ever met. At our center, we often drew on principles of TA, which integrated well with Catholic Christian spirituality. I resigned my position at the retreat center in 1979 and lost touch with Muriel.</p>
<p>Fast-forward 17 years to 1996. By this time I was writing professionally and had published three nonfiction books, with another&#8211;my first novel&#8211;on the way. Feeling the need to associate with other local authors, I joined the Mt. Diablo Branch of the California Writers Club. Among the many personal and professional contacts I made, one was a particularly great surprise and joy. Muriel James was also a member! This second phase of our  relationship gave us an opportunity to get to know each other as friends and colleagues. I saw another side of her&#8211;a writer of great energy and enthusiasm. For the 13 years of our renewed friendship, she has always been working on four or five books at the same time. I could only handle my manuscripts sequentially. Well into her ____ties, Muriel is still an occasional participant at Writers Club luncheons.</p>
<p>I would love Muriel no matter what, for her humility, kindness and loving spirit, but it doesn&#8217;t hurt that she loves everything I have published, fiction or nonfiction. Muriel James&#8211;mentor and model to me in so many ways. And it all began with <em><strong>Born to Win</strong></em>.</p>
<p><a href="http://algarrotto.edublogs.org/files/2009/05/al-04-20091.jpg"></a></p>
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		<title>The Wisdom of Lulu</title>
		<link>http://algarrotto.edublogs.org/2008/04/29/the-wisdom-of-lulu/</link>
		<comments>http://algarrotto.edublogs.org/2008/04/29/the-wisdom-of-lulu/#comments</comments>
		<pubDate>Wed, 30 Apr 2008 02:38:49 +0000</pubDate>
		<dc:creator>Alfred Garrotto</dc:creator>
				<category><![CDATA[POD]]></category>
		<category><![CDATA[publishing]]></category>
		<category><![CDATA[self-publishing]]></category>
		<category><![CDATA[spirituality]]></category>
		<category><![CDATA[BookSurge]]></category>
		<category><![CDATA[Lulu.com]]></category>

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		<description><![CDATA[Having made the decision to self-publish The Wisdom of Les Miserables: Lessons From the Heart of Jean Valjean, I had to choose a publisher. After being courted by Amazon.com&#8217;s BookSurge, I decided to use Lulu Press, Inc. for the following reasons:
1.     Having owned my own (small) publishing for 12 years, I love the hands-on part [...]]]></description>
			<content:encoded><![CDATA[<p>Having made the decision to self-publish <em>The Wisdom of Les Miserables: Lessons From the Heart of Jean Valjean</em>, I had to choose a publisher. After being courted by Amazon.com&#8217;s BookSurge, I decided to use Lulu Press, Inc. for the following reasons:<br />
1.     Having owned my own (small) publishing for 12 years, I love the hands-on part of the publishing process: formatting a manuscript to trade paperback size, selecting fonts and layout, and above all having creative control over the cover art, design and back cover text. <br />
2.     Lulu.com&#8217;s electronic publishing process, though not always intuitive, is fun to works with. Whenever I got stuck there was always no-wait live chat available, staffed by knowledgeable techs.<br />
3.     The total Cost. BookSurge had offered to publish my book for around $1,800. Publishing through Lulu cost $100, and only because I wanted a bar code, ISBN and distribution through Amazon.com (and other online sellers)&#8211;the same &#8220;benefits&#8221; offered by BookSurge. In my conversations with BookSurge, I kept asking, &#8220;What will you do for me for over a thousand dollars that Lulu won&#8217;t do for a hundred dollars?&#8221; Silence.<br />
4.     Manuscript to publication was literally a same-day process, after which I was able to order a single preview copy at the author&#8217;s cost and have it delivered within 48 hours, if I wished. I did this once, then a second time. With each revision I declared the book published in its final form. But by the time the next version arrived, I had made additional tweaks and edits. On the third preview round, I changed the body text font from Times New Roman to Garamond and was happy with the difference&#8211;classier. Final edits consisted of deletion or addition of a word here or there. The fourth round proved the final one.</p>
<p>Like the Creator in Genesis, I looked at the product of the last year-and-a-half of my life and felt . . . proud. At last, I held in my hands the book I&#8217;d envisioned when I first took up this project.  </p>
<p>PS: I&#8217;ve been afraid to read a published copy, because I don&#8217;t want to know if there are any typos or&#8211;God forbid&#8211;other horrible errors. So far, no one has mentioned anything, and I&#8217;ve learned that readers aren&#8217;t shy about pointing out your flaws.</p>
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		<title>The Wisdom of POD</title>
		<link>http://algarrotto.edublogs.org/2008/04/09/the-wisdom-of-pod/</link>
		<comments>http://algarrotto.edublogs.org/2008/04/09/the-wisdom-of-pod/#comments</comments>
		<pubDate>Thu, 10 Apr 2008 00:33:46 +0000</pubDate>
		<dc:creator>Alfred Garrotto</dc:creator>
				<category><![CDATA[POD]]></category>
		<category><![CDATA[publishing]]></category>
		<category><![CDATA[self-publishing]]></category>
		<category><![CDATA[spirituality]]></category>

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		<description><![CDATA[Like every author I aim at publication by an established, royalty-paying house. In the serious writing world, there&#8217;s no substitute for industry acknowledgement and approval of your work. Not being a hobbyist, I strive for that.
Another motivation to seek commercial publication is found in the professional writing association I belong to. When I joined the group in 1996, and for a [...]]]></description>
			<content:encoded><![CDATA[<p>Like every author I aim at publication by an established, royalty-paying house. In the serious writing world, there&#8217;s no substitute for industry acknowledgement and approval of your work. Not being a hobbyist, I strive for that.</p>
<p>Another motivation to seek commercial publication is found in the professional writing association I belong to. When I joined the group in 1996, and for a decade after that, &#8220;published&#8221; meant royalty- or fee-paying publication. Within the last few years, the organization&#8217;s Policies and Procedures have been rewritten to admit self-published authors to the highest level of membership. Nonetheless, there persists within the consciousness of members, whose work has been accepted and distributed by name-brand publishing houses, a sense that that self-published writers don&#8217;t deserve &#8220;published author&#8221; status. </p>
<p>Six of my nine books have been published by royalty-paying houses. Would I like to add to that total? Of course. Then, why did I go POD with <em>The Wisdom of Les Miserables: Lessons From the Heart of Jean Valjean</em>? The answer is complex.</p>
<p>I researched the spirituality market and targeted agents and publishers most likely to be interested in my manuscript. I even had an inside lead at one of the major spirituality publishers. My queries and proposal submissions produced puzzling responses that, translated from industry-speak to common language, meant, &#8220;Interesting and unique, but I don&#8217;t get it&#8221; and/or &#8220;Well written, but I don&#8217;t know how to categorize this book.&#8221; I might have continued my search, but several factors led me to another solution.</p>
<p>I could have spent another six months trying to convince an agent to represent the book. If successul in securing representation, it could have taken another six-to-nine months to sell the manuscript. (Or not.) With the clock ticking from the moment of signing a book contract, publication might take another 12 to 18 months. Total time from marketing the manuscript to availability for sale? Easily two to two-and-a-half years! Having passed the age of 70,  I have a creeping sense of running out of time to write and publish all the books waiting inside me (including another based on Victor Hugo&#8217;s classic <em>Les Miserables</em>).</p>
<p>Another reason for self-publishing is the nature of <em>The Wisdom of Les Miserables</em> itself. My intention from the beginning has been to develop a series of workshops and retreats based on the book&#8217;s themes and personal Reflections. I made no senses to wait two-plus years for the book to come out. Therefore, the decision to self-publish turned out to be an easy one.  I let go of my professional pride and insistence on royalty-based publication&#8211;or no publication.</p>
<p>In the three weeks the book has been in circulation, it has sold well (by my standards) and earned positive feedback. This despite absence of bookstore availability. Another strike against the book is Amazon.com&#8217;s recent decision not to sell any POD book not produced by its in-house BookSurge (POD press). This arrogance has engraged a large segment of the publishing world, including the many royalty-paying publishers who use POD to produce and ship their books. </p>
<p>In my next post, I will share why I chose Lulu Press, Inc. to produce <em>The Wisdom of Les Miserables.</em>  </p>
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		<item>
		<title>&#8220;Val&#8221;: About the Cover Art</title>
		<link>http://algarrotto.edublogs.org/2008/03/15/val-about-the-cover-art/</link>
		<comments>http://algarrotto.edublogs.org/2008/03/15/val-about-the-cover-art/#comments</comments>
		<pubDate>Sat, 15 Mar 2008 22:05:00 +0000</pubDate>
		<dc:creator>Alfred Garrotto</dc:creator>
				<category><![CDATA[POD]]></category>
		<category><![CDATA[cover art]]></category>
		<category><![CDATA[publishing]]></category>
		<category><![CDATA[self-publishing]]></category>
		<category><![CDATA[spirituality]]></category>

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		<description><![CDATA[An Interview with Cover Artist Douglas M. Lawson 
In my search for cover art for The Wisdom of Les Miserables, I found a close up of church doors with beautiful inset stained glass. The church appeared to be European and date from the 19th century. That works, I thought. The grain of the oak doors spoke [...]]]></description>
			<content:encoded><![CDATA[<p><strong><font face="Times New Roman"><a rel="attachment wp-att-35" href="http://algarrotto.edublogs.org/2008/03/15/val-about-the-cover-art/book-cover/" title="Book Cover"><img src="http://algarrotto.edublogs.org/files/2008/03/wlm-cover-photo.thumbnail.JPG" alt="Book Cover" /></a>An Interview with Cover Artist Douglas M. Lawson</font></strong><strong><font face="Times New Roman"> </font></strong></p>
<p><font face="Times New Roman">In my search for cover art for <em>The Wisdom of Les Miserables</em>, I found a close up of church doors with beautiful inset stained glass. The church appeared to be European and date from the 19<sup>th</sup> century. That works, I thought. The grain of the oak doors spoke of solidity, maturity, and&#8211;yes&#8211;wisdom. Then, I stumbled upon a piece of art that captured in a much deeper way my vision of the book&#8217;s soul. The art was titled, “Val,” and the artist, Douglas M. Lawson, was someone I already knew. What I didn’t know was whether he would consent to let me use this work for the cover of my book. I was just as thrilled when he said yes, as he was to have me ask. Now, I want you to get to know him. </font></p>
<p><font face="Times New Roman"><strong>Garrotto: </strong>Doug, how do you feel about having “Val” on the cover of a book?</font></p>
<p><font face="Times New Roman"><strong>Lawson:</strong> I&#8217;m <strong>e</strong>lated. It’s an honor. </font></p>
<p><font face="Times New Roman"><strong>Garrotto: </strong>You’ve titled the work, “Val.” Can you explain what that means or refers to?</font></p>
<p><font face="Times New Roman"><strong>Lawson: “</strong>Val,” is short for heart-valve. It’s an interesting coincidence that your book is about Jean Valjean and that you were drawn to the picture. We are looking into a cutaway of a human heart. The shape of the heart, in this case, is that of a broken human being, as Jean Valjean was. If you look closely below the heart and to the right, you will see the outline of a dove—a symbol of wisdom, peace and love. </font></p>
<p><font face="Times New Roman"><strong>Garrotto:</strong> Exactly what the book is about. What is it that you try to express, not just in this work, but in your art in general? </font></p>
<p><font face="Times New Roman"><strong>Lawson: </strong>I<strong> </strong>want to express many different shades of human emotion—happiness, sadness, anger—and spirituality, as well.</font></p>
<p><font face="Times New Roman"><strong>Garrotto: </strong> How would you describe your artistic style? </font></p>
<p><font face="Times New Roman"><strong>Lawson: </strong>I don’t like to describe it in words. Rather, I am attempting to combine the surrealist ethos with abstract expressions.                                                                                                    </font></p>
<p><font face="Times New Roman"><strong>Garrotto: </strong>What are your goals as an artist? </font></p>
<p><font face="Times New Roman"><strong>Lawson: </strong>To have my work published, to become more involved with video production and animation. </font></p>
<p><font face="Times New Roman"><strong>Garrotto: </strong>What media do you work with? </font></p>
<p><font face="Times New Roman"><strong>Lawson: </strong>I use Photoshop, Illustrator, and Video Studio. Although I am left-handed, I do most of my computer work with a right-handed mouse.                                                    </font></p>
<p><font face="Times New Roman"><strong>Garrotto: </strong>Can you tell us what you are currently working on? </font></p>
<p><font face="Times New Roman"><strong>Lawson: </strong>A music-video featuring Johann Sebastian Bach’s little fugue in G minor.</font></p>
<p><font face="Times New Roman"><strong>Garrotto: </strong> I understand that you have an interest in writing. Can you tell me something about that? </font></p>
<p><font face="Times New Roman"><strong>Lawson: </strong>I’ve started an advice book: <em>Never Bet on a Horse Named Glue&#8230;and Other Logical Choices.</em></font></p>
<p><font face="Times New Roman"><strong>Garrotto: </strong> I love it already! Can’t wait to see it in print someday. Thanks, Doug, for sharing with us and for making “Val” available to me. No more suitable piece of art exists to accompany what I am trying to express in <em>The Wisdom of Les Miserables: Lessons From the Heart of Jean Valjean.</em> </font></p>
<p><font face="Times New Roman">By the way, I have my eye on another of Douglas M. Lawson’s works for a second <em>WLM</em> book. You can e-mail the artist a</font><font face="Times New Roman">t </font><a href="http://null/douglasmlawson@yahoo.com"><font face="Times New Roman">douglasmlawson@yahoo.com</font></a><font face="Times New Roman">.  </font></p>
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